Latest Stats as at 22/8/2011.
=============================

These figures cover the 15-day period 1/8/2011 to 15/8/2011.

The emphasis on excluding short and unrealistic visits has 
continued, using exactly the same tests again this fortnight 
to locate and exclude rubbish.

A hosting outage of about 90 minutes occurred on 11th August.

Two major pieces of industry news:

(i) Google has bought the mobile phone section of Motorola.
Motorola is a large and respected mobile phone maker in the USA, 
far bigger than here.  Their top phones are all Androids.
It's probably a much better purchase than Microsoft buying Skype.  

(ii) HP bought Palm a couple of years ago to get their webOS.
This webOS was to be HP's big strategy to be up there with
the iPad and the Android tablet.  HP's tablet was released in the 
USA in July and sold only about 10% of what was predicted.  
Here in Australia the HP tablet has just been launched, exclusive 
to Harvey Norman stores.  The Australian (20th August) reports 
the product has been taken off the shelves after just FOUR
DAYS.  In a bizarre twist, Harvey Norman sold all their stock 
at $100 per tablet on the Friday afternoon (SMH and Australian).
The dust is still settling but this is a nightmare for HP, 
and echoes the difficulties that have already engulfed Nokia.
Apple makes it all look so easy, but it isn't.  
Those mass-market consumers are not loyal or locked-in like 
the hapless companies that have suffered crippling delays whilst 
their hardware and software problems get fixed at inflated prices. 


Operating System Market Share
==============================

For the period 1st to 15th August 2011, these percentage figures 
are based on visits, with earlier figures in brackets:-

XP 31.4 (31.7, 32.7, 35.5, 35.6, 37.4, 37.3, 37.4, 39.2)
Windows-7 29.9 (30.2, 27.5, 27.9, 28.0, 28.2, 26.4, 25.8) 
Vista 11.2 (11.4, 11.7, 10.5, 12.1, 12.1, 12.4, 13.6, 13.2)
Other Windows 1.4 (1.2, 1.7, 1.3, 1.8, 2.0, 1.7, 1.9, 1.7)
Mac 11.6 (10.9, 11.4, 11.0, 11.1, 10.3, 11.5, 11.1, 10.4)
iPhone etc 8.4 (7.9, 8.8, 6.5, 5.6, 4.9, 5.5, 5.5, 4.8)
Android 1.7 (1.9, 1.9, 1.9, 1.4, 1.1, 1.1, 1.0, 0.8, 0.8) 
Other Mobiles 3.4 (3.6, 3.4, 4.2, 3.3, 3.0, 3.0, 2.9, 2.2)
Linux 1.0 (1.1, 0.8, 1.1, 1.1, 1.0, 1.0, 0.8, 0.8, 0.6) 

A slight decline in both Windows XP and Vista, but Windows 7 
has also faltered.  The previous measurement for Windows-7 was 
probably a little high.

Apple and its iPhone/iPad goes from strength to strength but
Microsoft still has 73% of the market.  Windows-7, with sales 
now over 400 million, will soon pass Windows XP.  The profit 
margin is extraordinary.

In the Other Mobiles category, the leader is still the Blackberry.
It has had continual free publicity over the last three weeks
as the mobile phone of choice used to organise the rioting 
and looting in England.  I didn't hear about anyone going looting 
after receiving a message on their Android.

The total sample size above was 14323 visits by humans.


Browser Breakup
===============

Percentages of visits for the period 1st to 15th August 2011:-

IE 41.2 (39.0, 41.8, 45.4, 47.0, 50.1, 47.8, 49.1, 52.4)
FF 20.4 (23.4, 19.2, 19.0, 19.7, 19.0, 20.2, 20.5, 19.8)  
Safari 18.5 (17.8, 19.5, 16.0, 14.9, 13.4, 15.4, 15.1, 13.9)
Chrome 15.3 (14.9, 15.0, 14.4, 14.3, 13.6, 12.8, 11.7, 10.9)
Opera 2.3 (2.4, 2.3, 2.8, 2.2, 2.0, 1.8, 1.8, 1.4, 2.2)
All Others 2.2 (2.5, 2.3, 2.4, 1.8, 1.8, 1.9, 2.0, 1.8)

The market share of Safari plus Chrome exceeds that of Firefox.
Either of these could easily pass Firefox if Firefox were to 
stumble, but in recent months Firefox has stabilised somewhat 
and their automatic updating is working better than previously.

The sample size was 14392 visits by humans. 


Search Engines Share
==================== 

Percentage breakup of visits coming via search engines 
for August 1st to 15th, 2011:-

Google 90.6 (90.5, 89.9, 90.6, 90.3, 91.8, 90.9, 90.5, 89.5)
Bing 3.5 (3.6, 3.7, 3.6, 3.5, 3.2, 3.2, 3.4, 4.3, 4.1, 3.5)
Yahoo 3.7 (2.8, 3.2, 3.1, 3.0, 2.5, 2.8, 3.1, 3.2, 3.1, 2.7)
All others 2.2 (3.1, 3.2, 2.6, 3.1, 2.5, 3.1, 3.0, 2.9, 2.5)

An odd result this time, in that Yahoo has returned a higher
figure than Bing.

By any marketing standards, the ongoing consumer preference 
for Google is amazing.

The sample size above was 9993 searches.

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