Latest Stats as at 3/9/2010. ============================= These figures cover the 16-day period 16/8/2010 to 31/8/2010. ============================================================= Introduction ============ The lowest figure ever seen for Yahoo, and the highest ever seen for Windows 7. Operating System Market Share ============================== For the period 16th to 31st August 2010, these percentage figures are based on visits, with earlier figures in brackets:- XP 45.1 (46.2, 47.4, 46.3, 48.8, 47.4, 48.8, 48.6, 48.1, 46.6, 49.4) Vista 18.3 (17.7, 17.5, 19.0, 18.9, 20.1, 19.5, 20.6, 20.8, 22.4) Windows-7 17.9 (16.4, 16.1, 14.7, 14.1, 13.5, 12.9, 12.3, 11.4, 11.4) Other Windows 2.5 (2.4, 2.7, 2.9, 2.6, 2.6, 2.8, 2.8, 3.0, 2.5 (2.7) Mac 10.2 (11.2, 10.6, 11.0, 10.4, 11.0, 11.0, 10.6, 11.6, 11.2, 10.4) iPhone etc 2.8 (2.9, 2.5, 2.7, 2.1, 1.9, 1.7, 1.8, 2.0, 2.4, 2.1, 1.9) Other Mobiles 2.1 (2.2, 2.3, 1.9, 2.1, 2.2, 1.8, 1.8, 1.7, 2.0, 1.8) Linux 1.1 (1.0, 1.0, 1.5, 1.0, 1.3, 1.4, 1.5, 1.4, 1.4, 1.4, 1.3, 1.2) The "iPhone" result now includes both iPods and iPads. There were 96 iPad and 75 iPod visits, compared with 516 iPhone visits. The total sample size was 24220 visits by Humans. This figure seems a little higher than previously, but a reason has not been found. Browser Breakup =============== Percentages of visits for the period 16th to 31st August 2010:- IE 53.2 (53.2, 52.9, 51.7, 53.3, 52.4, 54.6, 54.6, 54.4, 52.3, 55.3) FF 24.1 (23.5, 25.0, 25.3, 25.0, 25.7, 24.4, 24.7, 24.5, 26.0, 25.4) Safari 10.9 (11.9, 11.1, 11.5, 10.3, 11.0, 10.4, 10.6, 11.5, 11.5) Chrome 7.8 (7.4, 7.3, 8.1, 7.8, 7.3, 6.9, 6.6, 6.2, 6.3, 5.9, 5.4) Opera 2.0 (1.8, 1.7, 1.5, 1.6, 1.7, 1.7, 1.6, 1.6, 1.7, 1.5, 1.7) All Others 1.9 (2.2, 2.0, 1.9, 1.9, 1.9, 2.0, 1.8, 1.8, 2.2, 2.1) The sample size was 24772 visits by humans. Search Engines Share ==================== Percentage breakup of visits coming via search engines for August 16th to 31st, 2010:- Google 91.2 (90.0, 90.1, 89.8, 90.6, 91.1, 89.8, 90.7, 90.5, 90.1) Yahoo 3.4 (4.6, 4.5, 4.5, 3.9, 3.7, 3.7, 3.7, 3.8, 4.4, 4.5, 4.9) Microsoft 2.6 (3.1, 2.9, 2.8, 3.0, 2.9, 3.7, 3.0, 2.9, 2.7, 2.5) All others 2.8 (2.3, 2.5, 2.9, 2.4, 2.5, 2.8, 2.6, 2.8, 2.7, 2.4) The sample size above was 13761 searches. Notice the decline in both Yahoo and Bing. It's the lowest figure ever recorded for Yahoo, although Yahoo continues to do well in Asia at over 10%. As stated previously, the above figures are "whole of world" results across all continents, but are biased by Australian and USA visitors. Bing and Yahoo are dropping in the USA, and everywhere else around the globe as well. In Europe, after Google takes 96%, Yahoo and Bing are each under 1%, virtually too low to measure. In Australia, Google came in at 95%, leaving precious little for the competition. Watch this situation closely, as the advertising revenue going to Google is huge, and their opposition will become more strident as the rival businesses falter. We can expect to see companies calling for government intervention and regulation when the free market has not provided them with enough profits. Just for comparison, I saw 5 searchers visiting via Sensis and 4 via Optus, compared with 10694 from Google plus another 1805 from Google Images. The now-common verb "to google" pretty much says it all. Years ago, American-based search engines did not want traffic from South America, as the visitors never bought anything. Now Google has offices and data centres round the world; all that advertising revenue was just waiting to be collected. ============================ =============================